Increase your revenue by widening your views?

Everyone is convinced that everyone is against them. Those of the left are convinced that Fox News is working against them, while those of the right are convinced that...oh, just about everybody is against them.

For example, take Matt Munson's comments on the Los Angeles Times' non-coverage of a large rally:

It is unfortunate that the Los Angeles Times forsake the John and Ken Taxpayer Revolt in the city of Fullerton on March 7th. Although the newspaper and the talk show hosts have not had cordial relations, having over 15 thousand supporters gather together to show the people of California that the movement for fiscal responsibility has momentum.

But then, implicitly citing the paper's financial troubles, Munson made the following statement:

This newspaper cannot survive with left leaning readers alone.

While one can debate whether or not the Times wants right-leaning readers, there are media groups such as the Daily Kos that truly target the left, just as there are those that target the right. Would the Daily Kos get more readers if Newt Gingrich wrote a column for them? Or would they end up with fewer readers as people searched for a media service that was more in line with their views?

I suspect that this can be answered on a case-by-case basis, just as it can with any business. Do you expand your product line, or contract it to "focus on the basics"?