FeedBurner way back when

Since I've been mentioning Google's FeedBurner service over the last few days, I figured I've dive into a bit of history on the topic, courtesy a May 23, 2007 post by Michael Arrington.

The company was founded in 2003 and has raised just $10 million in capital over two rounds. Portage Ventures funded their $1 million Series A round in 2004. The $9 million Series B round was closed in mid 2005 (second close in 2006), from Mobius Venture Capital and Union Square Ventures.

Arrington was writing because of FeedBurner's impending acquisition by Google.

At the time of the acquisition, Google said:

Our teams will work to improve the experience of our users, publishers, and advertisers, but it's too early to know how FeedBurner's technology will be integrated into Google. We do not have any news to share about integration plans at this time.

So did Google "improve the experience"? I wasn't using FeedBurner at the time, so I really can't say.