Toyota has apologized for @camryeffect

Claudia Yuskoff alerted me that Toyota has, in fact, apologized for the @camryeffect tweets that I talked about here and here. The apology appears as a comment to Drew Olanoff's The Next Web post. (The apology has also been added to both of my previous posts, and to Steven Hodson's post.) While the apology was posted by Shand Spencer, it is signed by Kimberley Gardiner, National Digital Marketing & Social Media Manager, Toyota Motor Sales, U.S.A. Inc.

shandspencer

We apologize to anyone in the Twitterverse who received an unwanted @reply over the past few days. We were excited to share the message of our Camry Effect campaign in a new way and it was never our intention to displease anyone.

We’ve certainly learned from this experience and have suspended the accounts effective immediately to avoid any additional issues.

Kimberley Gardiner, National Digital Marketing & Social Media Manager, Toyota Motor Sales, U.S.A. Inc.