(empo-tuulwey) Chris Brogan, "Never Fall In Love With the Medium"

If you've read my previous "empo-tuulwey" posts, then you've probably run across my saying: "A tool is not a way of life."

Chris Brogan puts it another way: Never Fall In Love With the Medium. Excerpt:

We seek to connect with people. We want to reach them for whatever our goal might be. It’s our effort to connect with them in a meaningful way that benefits our mutual needs that should be the goal. It’s never about the delivery mechanism.

Read the rest here.

And while you're at it, read Jesse Stay's My Official (and Obligatory) "Traditional Blogging is Dead" Post - and be sure to read his conclusions.

You might say that these posts were...um...timely. (More later.)