Saturday, December 17, 2011

Designs just fade away (the Gonzo Corporation logo)

I don't know about you, but when I think of the word "gonzo," I think of either Hunter S. Thompson or a Muppet.

But there's a company that wants you to think of the term "gonzo" diferently. Now I have very little design expertise, but I can certainly admire the logo used by the Gonzo Corporation.

The logo, which completely fades away by the time you get to the "O," makes sense when you look at the Gonzo Corporation's product line.

At the Gonzo Corporation, we constantly strive to develop unique and effective household cleaning products for you the consumer. Right now, we have eighteen products that rid your home of almost every nuisance that you may encounter. No matter what your troubles: unpleasant odors, stains, bacteria, dust, dirt or hair, Gonzo has the product for you.

The theme carries on to a UMass Amherst page devoted to the Schultz family, founders of the Gonzo Corporation (and subsequent developers of Wonder Tablitz). The title of the page? "A Family History of Cleaning Up."
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