Wednesday, April 6, 2011

On corporate image

I am employed as a communicator, and I obviously communicate here on my blog also. In both cases, I realize that I could probably do a better job of projecting a solid corporate image, but frankly I'm not doing all that bad - especially compared to others.

I don't know if this is related to the Epsilon unpleasantness, but I recently received an e-mail from a professed expert in e-mail marketing. Here is part of what the message said:

We are a list vendor company and can help you reach your target audience through different channels like Email, Phone & Direct mail.

With updated database of over 42 Million records with complete contact details i.e., name, telephone, fax, email and more...

We can provide list of any Industry according to your requirement.

The worst part of this sales pitch wasn't the grammar errors - it was the e-mail address that the sender used.

Now I don't have a problem with Gmail addresses per se - I use one myself (and Epsilon apparently didn't have THAT address). But if you are a solid company with a 42 million record database, do you really want to use a first name/last name e-mail address, with no corporate identifier? And do you really want to put a "123" at the end of your name?

It makes you wonder about the company listed at the footer of the ad:

Cynthia Jacobson,
Database Manager,
Business List Solutions,
Marconi Drive, Alpharetta,
Georgia 30005, United States, TC:123GP000

(For example, where did they get their lists? Hmmm...)

I only found one online reference to Business List Solutions at an unknown address on Marconi drive. At least this reference had a better contact address:

From maria.williams at Fri May 7 08:27:14 2010
From: maria.williams at (maria.williams at
Date: Fri, 7 May 2010 08:27:14 -0700
Subject: [Fcia-info] Top IT Decision Makers List


If your company is involved in providing products and services which is related with any of the following Top IT Decision Makers List, then I can help you to reach your prospects through our pre-packaged list.

a- Top IT Decision Makers List - 417,601
b- Technology Users List - 1,042,540
c- Directors List in USA - 1,309,475
d- CIO and CTO Executives List - 105,969
e- IT Professionals - 245,866

We have comprehensive collection of business database of US, UK, Europe,Canada and worldwide with all possible business records that come with complete contact details including working business email addresses. We can provide any kind of business lists that you might be looking for, based on your targeted demographics.

If you're interested in using our services please send me your Target criteria__________________, Target Title__________________,Target geography location__________________. so that I can get back to you with the right information. We can also provide the few samples for your review at no cost.

If there is someone else in your organization that I need to speak with in this regard, please let me know.

Look forward to hear from you. Call us now to avail the best offers...

When can we talk?

Best Regards,

Maria Williams | Online Marketing Consultant | Business List Solutions, Marconi Drive, Alpharetta, Georgia 30005 | 800-294-5407 | Email: maria.williams at


We respect your privacy. If you want to stop receiving emails from us, please send a reply with the email subject line as "Leave out " .

So why did Maria cite while Cynthia didn't? Because as of today, the website cannot be found.

Oh well, I'm sure that someone with a lot of Epsilon data will reactivate the site soon...
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