Data will be used - just not by you

As data gets amassed, people are going to figure out a way to use it. The Los Angeles Times:

Airsage, the provider of vehicle traffic information to Google Maps and other clients, has secured the rights to tap into a vital tool for tracking congestion on roadways -- your cellphone.

The Atlanta-based company has struck a deal with Verizon Wireless to tap into the location data transmitted by its 80 million U.S. subscribers.

Now I'm not worried about privacy issues here, since I assume (and the article states) that Airsage is getting the data in a way that it's not personally identifiable - and they're only interested in aggregate data for their purposes anyway.

But what would it take for me to have access to my own data?