Marketers say marketing is important. Sanitary engineers say sanitary engineering is important.

If you work in industry X, and if you write something that says that industry X is very important, it should be no surprise that others in industry X think that you're a genius.

So I guess it's appropriate to disclose that I consider myself a marketer, and that Kevin P. Young is in charge of the go-to-market strategy for Lohfeld Consulting Group. Therefore, it shouldn't be a surprise that Young started a post with a relevant quote from Peter Drucker, or that I liked the quote in question.

Peter F. Drucker (1909–2005), the world-renowned management visionary and guru, was fond of saying, “Because its purpose is to create a customer, the business has two—and only two—functions: Marketing and Innovation… Marketing and innovation create value; all the rest are costs.”

It is fair to say that this view is not universal, as Young acknowledges.