The APMP figured (correctly, as it turned out) that for a myriad of reasons, some of the recipients of the message would not see it as originally intended. The APMP board identified the risk, and mitigated it.
This reminds me of something that Allan Barry Laboucan said yesterday:
I started working with computers 30 years ago, still shocks me how many simple problems with technology still happen daily, has to be a better way.
When I first read his statement, I initially thought that things weren't as bad as he presented them. Sure things are bad, but they're at least a little better than they were 30 years ago.
As I've thought about it, however, Allan is convincing me that he's correct.
Perhaps I should take Allan's investment advice.