Tuesday, July 26, 2011

OK, maybe it was cheesy

I'm sure that some people think of biometrics companies as serious places in which scientists analyze data, and everyone else concentrates on the serious task of identification.

But biometrics companies can have fun - or at least hire marketing people who have fun.

Earlier in July, Digital Persona issued a press release with the title:

Pizza Hut Franchisee Uses Digital Persona Fingerprint Biometrics to Save Dough by Slicing Payroll Fraud and Leavening Store Revenue

I'm just glad that there isn't a market for biometrically-enabled portable toilets yet.
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