Thursday, February 6, 2014

Sorry, SodaStream - via .@samsharf

Three updates to my January 28 post.

First, the Sodastream ad DID air during the Super Bowl, with the four offending words ("Sorry, Coke and Pepsi") removed.

Second, it turns out that Keurig is developing a device called the Keurig Cold, which will be available in 2015.

Third, I learned about the Keurig Cold via another announcement - namely, that Coca-Cola has reached an agreement with Keurig subsidiary Green Mountain Coffee to develop products for the Keurig Cold. Or, as Forbes writer Samantha Sharf put it:

Coca-Cola and Green Mountain Coffee delivered a crushing blow to SodaStream Wednesday.

However, this doesn't address the concerns that I raised in my January 28 post - unless Green Mountain has a Mexican subsidiary that will release capsules for sugar-sweetened Coca-Cola (rather than the high fructose corn syrup version that we get in this country).
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