One reason your business should have a blog (with apologies to Amanda O'Brien)

Back in January, Amanda O'Brien wrote a piece entitled 5 reasons your business should have a blog. Unfortunately, there's the danger that some readers will conclude that all five reasons are of equal importance.

Take her second reason, "boost website traffic and search rankings." It seems that so much of the online industry is centered upon boosting website traffic and search rankings. However, devoting ALL of your efforts to boosting website traffic and search rankings will result in...increased website traffic and search rankings. And that and two bucks will get you a cup of coffee - and, as Derek Muller of Veritasium notes, may actually end up DECREASING the reach of your content.

As far as I'm concerned, the ONLY reason why your business should have a blog is the fifth and final reason that O'Brien lists.

So what is that reason? Go to her post to find out.