Thursday, February 20, 2014

LinkedIn Publish

So anyways, I was reading my personal email and ran across this:

It seemed easy enough, but before I clicked that "Get Started" button, I figured that I'd better figure out what this Publish feature was. So I ended up reading John Hall's explanation.

The initial reaction of some members may be to compare this feature to sharing a post with only their connections, as they’d been able to do in the past. However, there’s a huge difference between a friendly post and an actual article in terms of quality.

LinkedIn is creating specific channels that will support targeted content for a variety of industries. As you build your platform, this will be a key way to stand out as an industry leader. If your features don’t get enough traction, this could prevent your platform from being as useful as it could be.

I am fairly select in what I choose to share via LinkedIn's existing capabilities, confining myself to brief discussions specific to biometrics or proposals. While, broader interests are certainly available on the web, I figure that people who are reading on LinkedIn don't particularly care about my thoughts on Bob Casale.

At the appropriate time, I'll give this a spin and see what happens.

P.S. This is what LinkedIn said:

The company's press release, written by Ryan Roslansky, Director of Product Management:

We believe in giving our members access to the business knowledge they need to be great at what they do. To put that simply, we are making a commitment to our members: the time you spend on LinkedIn will make you better at your job today.

The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.

Starting today, LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.

Every professional has valuable experience to share. Trying to grow your business by reducing customer attrition? Read the post from Monica Adractas, head of customer retention at Box, on churning out churn. Just starting a career in sales? Read the post from Brent Beshore, the founder/CEO at, on how to sell anything. Need a science-based planning tool for river restoration? Read the post from Glen Leverich, senior geomorphologist at Stillwater Sciences, on A Science-based Planning Approach for Riparian Restoration.

LinkedIn Influencer started in fall of 2012 and features top voices in business like Richard Branson, Martha Stewart and Bill Gates. The expertise they have shared through their Influencer posts has resonated in a meaningful way with LinkedIn members and is fueling business conversations. The average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments. By any measure, this is a remarkably high level of engagement for digital content.

We are adding new Influencers who are excited to share their insights and experiences directly with LinkedIn members. They include Nissan CEO Carlos Ghosn, CEO of AOL Brand Group Susan Lyne, and Financial Expert and CNBC host Suze Orman. We will regularly evaluate who we have as Influencers to include only the most engaged, prolific and thoughtful contributors and to ensure that their expertise matches up with our members’ interests.

Starting today, 25,000 members will have the ability to publish content on LinkedIn. We’ll be steadily expanding the capability to all members in multiple languages over the next few weeks and months to come. Check out our member help center for more information.

P.P.S. I would have linked to LinkedIn's original press release, rather than Yahoo's version of it, but I couldn't find press releases on LinkedIn's page. Maybe you have to be a Premium member to find them.

P.P.P.S. If you're interested in LinkedIn, be sure to read Jason Alba's blog. I've written about it before.
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