Tuesday, August 18, 2009

Why do DNA supporters feel jilted? Or, an examination of simple CpG methyltransferase treatments





No, this really doesn't have a lot to do with my FriendFeed-related post from last week, Why do FriendFeed users feel jilted? Or, an examination of erotic impulses. But in a way it does, because this is yet another case in which something which has been assumed to be true is suddenly called into question.

But let me back up a bit.

I don't really talk about my day job much in this blog, but there has been a big tempest brewing in the biometric arena since February of this year. In that month, the National Academy of Sciences released a report entitled Strengthening Forensic Science in the United States: A Path Forward.

While the report itself is only available via purchase, a free executive summary is available for download by all. And that executive summary has some interesting statements on what we call "forensic science":

...in some cases, substantive information and testimony based on faulty forensic science analyses may have contributed to wrongful convictions of innocent people. This fact has demonstrated the potential danger of giving undue weight to evidence and testimony derived from imperfect testing and analysis. Moreover, imprecise or exaggerated expert testimony has sometimes contributed to the
admission of erroneous or misleading evidence.


Which forensic sciences are being questioned? Well, ALL of them...save one:

Often in criminal prosecutions and civil litigation, forensic evidence is offered to support conclusions about “individualization” (sometimes referred to as “matching” a specimen to a particular individual or other source) or about classification of the source of the specimen into one of several categories. With the exception of nuclear DNA analysis, however, no forensic method has been rigorously shown to have the capacity to consistently, and with a high degree of certainty, demonstrate a connection between evidence and a specific individual or source.

Or, most of the forensic sciences aren't scientific.

It should be noted that forensic science practitioners have a differing view. Here are excerpts from a position statement issued by the Scientific Working Group on Friction Ridge Analysis, Study, and Technology (SWGFAST).

SWGFAST is concerned that the NAS report may be used to misrepresent the true state of the practice and science of friction ridge comparisons. The NAS report has already been cited in a legal motion to exclude forensic evidence.... It would be unfortunate if the report is represented as a definitive analysis of forensic science practices as opposed to a presentation of concerns derived from a select group of interviews and limited literature review....

Unfortunately, the lack of practicing examiners on the NAS Committee itself may have led to misunderstandings about the practice of the discipline and an unbalanced reliance on certain research and sources. As an example, the Committee comments on the “...common lack of scientific expertise among judges and lawyers…” [p. 1-14] yet relies, though not solely, on the opinion of a single jurist when addressing the scientific underpinnings and reliability of fingerprint examinations [p. 1-7]....

The NAS states “With the exception of nuclear DNA analysis, however, no forensic method has been rigorously shown to have the capacity to consistently, and with a high degree of certainty, demonstrate a connection between evidence and a specific individual or source [p. S-5]. SWGFAST respectfully disagrees. History, practice, and research have shown that fingerprints can, with a very high degree of certainty, exclude incorrect sources and associate the correct individual to an unknown impression. Furthermore, fingerprints discriminate between monozygotic twins, and DNA currently does not.


This particular statement from SWGFAST is interesting.

SWGFAST acknowledges that subjectivity is inherent in the friction ridge examination process. Subjectivity (informed judgment) is inherent to every human activity. Therefore, it naturally follows that it is also present in any scientific endeavor where the human is the instrument and the decision cannot be separated from the method. In fact, subjectivity is found in the informed analysis of DNA, a discipline the NAS regards throughout the report as the gold standard of forensic science. During the encoding phase of DNA entry to a search system, a human examiner subjectively determines the presence and the degree to which individual markers are present in the sample. Additionally, the examiner also compares peak heights of the unknown sample with known samples presented as likely candidates for a match, the quality of which can also sometimes vary in degraded samples. A great deal of subjectivity exists specifically in the interpretation of mixtures of DNA profiles and low copy number analysis. All of these factors point to the same subjective elements in the determination of the relevance of features in DNA analysis that are present in the selection and evaluation of friction ridge skin features.

Despite the efforts of SWGFAST and others, a view is emerging that DNA forensic science represents, in SWGFAST's words, a "gold standard," and all other forensic sciences, ranging from fingerprint identification to bullet casing analysis, are of a lower order.

So, if someone comes into court and presents DNA evidence (and ignoring the SWGFAST concerns, as well as possible contamination of samples), people are inclined to accept that the DNA evidence is true.

But what if the DNA evidence is...um...faked? Here is the abstract of an article from FSI Genetics - an article with the innocuous title "Authentication of forensic DNA samples":

Over the past twenty years, DNA analysis has revolutionized forensic science, and has become a dominant tool in law enforcement. Today, DNA evidence is key to the conviction or exoneration of suspects of various types of crime, from theft to rape and murder. However, the disturbing possibility that DNA evidence can be faked has been overlooked. It turns out that standard molecular biology techniques such as PCR, molecular cloning, and recently developed whole genome amplification (WGA), enable anyone with basic equipment and know-how to produce practically unlimited amounts of in vitro synthesized (artificial) DNA with any desired genetic profile. This artificial DNA can then be applied to surfaces of objects or incorporated into genuine human tissues and planted in crime scenes. Here we show that the current forensic procedure fails to distinguish between such samples of blood, saliva, and touched surfaces with artificial DNA, and corresponding samples with in vivo generated (natural) DNA. Furthermore, genotyping of both artificial and natural samples with Profiler Plus® yielded full profiles with no anomalies. In order to effectively deal with this problem, we developed an authentication assay, which distinguishes between natural and artificial DNA based on methylation analysis of a set of genomic loci: in natural DNA, some loci are methylated and others are unmethylated, while in artificial DNA all loci are unmethylated. The assay was tested on natural and artificial samples of blood, saliva, and touched surfaces, with complete success. Adopting an authentication assay for casework samples as part of the forensic procedure is necessary for maintaining the high credibility of DNA evidence in the judiciary system.

By the time the New York Times got a hold of this, the title of the resulting article was "DNA Evidence Can Be Fabricated, Scientists Show."

A few points from the New York Times article merit consideration:

  • The Times noted that the lead author of the paper, Dr. Dan Frumkin, is "a founder of Nucleix, a company based in Tel Aviv that has developed a test to distinguish real DNA samples from fake ones that it hopes to sell to forensics laboratories." So Dr. Frumkin unquestionably had a financial motivation to pursue this line of scientific study - the cynical can claim that he is creating market demand for his product.

  • That having been said, it isn't like Frumkin is creating something that is not there. "John M. Butler, leader of the human identity testing project at the National Institute of Standards and Technology, said he was 'impressed at how well they were able to fabricate the fake DNA profiles.' However, he added, 'I think your average criminal wouldn’t be able to do something like that.'" Yet the very fact that criminals COULD do this is enough to potentially call DNA evidence into question.

  • Unless, of course, you have the Nucleix product. "Nucleix’s test to tell if a sample has been fabricated relies on the fact that amplified DNA — which would be used in either deception — is not methylated, meaning it lacks certain molecules that are attached to the DNA at specific points, usually to inactivate genes." (We'll return to this point a little later.)

  • What are the implications of this? Well, there are two. In addition to the possibility that fabricated DNA could be placed at crime scenes, the Times article claims that there are possible privacy violation issues. "[I]t may be possible to scavenge anyone’s DNA from a discarded drinking cup or cigarette butt and turn it into a saliva sample that could be submitted to a genetic testing company that measures ancestry or the risk of getting various diseases. Celebrities might have to fear “genetic paparazzi,” said Gail H. Javitt of the Genetics and Public Policy Center at Johns Hopkins University."
Now I have to admit that my biology and chemistry knowledge is restricted to high school courses, and I am unqualified to evaluate the likelihood of someone fabricating DNA. And I'd be willing to bet that most people who read this blog post are similarly unqualified. But that isn't going to stop public perception from jumping to conclusions...and one of the most likely conclusions is that DNA is now relegated to junk science - something that can be challenged in court even if the sample weren't tampered with in the lab. For what it's worth, I've already made the following prediction:

Within 30 days, at least one defense lawyer will cite the FSI Genetics paper in an attempt to throw some evidence out.

I made that prediction in the comments area to the "CSI: Ambiguous Sentences" blog post at Uncertain Principles. The post itself questioned the relationship between the lead author of the study that said that the DNA can be faked, and the company that just happens to be able to detect fake DNA.

But I found another comment to the post to be interesting. Remember the claim that I printed earlier that you can detect fake DNA because it is not methylated? Well, another commenter (Sigmund) questioned that statement:

But of course any competent molecular biologist will point out that it is simple to use a simple CpG methyltransferase treatment to methylate the amplified DNA.

Now I have no idea whether Sigmund knows what he's talking about - it would take me great effort to figure out how many neutrons are present in a water molecule - but if this means that "any competent molecular biologist" can plant a fake DNA sample at a crime scene that can remain undetected as fake...well, one of our so-called universal truths has just been dashed.

Here are some other reactions that I found. CrimProf Blog:

I suspect that most geneticists would not at all be surprised about the possibility that DNA crime scene evidence could be fabricated. It would be interesting to hear more independent opinions about just how easy or difficult the fabrication process would be....

B12 Solipsism:

...what about court-ordered DNA tests to get a wrongfully accused death-row murderer out of jail, and then the DNA turns out to be fake?

A commenter at the same post:

The relativist nature of knowledge precludes the notion of gold standard of proof in science.What seem to be true today might turns out to be erroneous in the future.

Which brings us back to the beginning of this post, and the FriendFeed post. We have a heartfelt belief in something - FriendFeed is a wonderful independent site, DNA is the gold standard of forensic science - and then something comes along to shatter our belief.

This would be an appropriate time to refer to the seven stages of grief - but perhaps my assumption of seven stages is wrong, and there's really five stages, or ten, or perhaps grief doesn't exist and everything is an illusion.

I hate relativism.

OK, some people do like it small

In the past (July 3 and July 8, to be exact), I have complained that some of our technology is getting too danged small, and that all the miniaturization in the world won't help you if you lose the very product being miniaturized.

My opinion, however, seems to be a minority opinion. The Inquisitr recently ran a post that talked about an 8 gigabyte memory stick from Verbatim that is the size of a penny. And the product design, unlike iamaKey, does not offer a good way to attach the product to something - yes, there's a little hole that you can use to attach the drive to something, but what? iamaKey gets attached to...a keychain. Tuff 'N' Tiny gets attached to...who knows what?

Oh, good! Now you can lose 8 gigabytes of data very easily. This is progress?

Monday, August 17, 2009

Internet Explorer 6 - Where you can get in trouble for SUPPORTING your product

OK, we all know that Microsoft is an evil empire (and that Apple is perfect).

Seriously, think about this - if Microsoft were to release a product and then suddenly cease support for it, people would be all up in arms about Microsoft's terrible corporate attitude.

But what happens when Microsoft continues to support a product that they released several years ago? Well, people are all up in arms about Microsoft's terrible corporate attitude.

Notice the wording that Duncan Riley uses in this post:

Microsoft’s Dean Hachamovitch, the General Manager of the Internet Explorer team said in a post that dropping support for IE6 isn’t an option, because Microsoft has “committed to supporting the IE included with Windows [XP] for the lifespan of the product.” Hachamovitch justification is that Microsoft still supports Windows XP, and IE6 is the standard browser on (presumably) an XP install that doesn’t run full service packs.

Now in the statement above Riley is simply reporting, but his view - which is not unique to Riley himself - is shown later in the post.

I understand the reasoning, but don’t respect the call. We wouldn’t let people drive a car if it were known to be defective, we’d recall the car and upgrade the defective parts. IE6 is a defective part that offers unsafe browsing and poor standards support, and it can and should be considered differently to XP support. Microsoft can continue to support XP and not IE6, and if corporate users don’t upgrade, then they assume the risks going forward.

Riley's solution?

[M]ake the upgrade of IE part of the XP patch process....

Well...let me word this properly...I am familiar with a Fortune 500 company that, as of April 6, 2009, still insisted that IE6 was the default web browser for corporate use. Forget Firefox, forget IE7...IE6 was the default web browser. And, while I have no detailed knowledge of the internal workings of that Fortune 500 company's IT department, I think I have a pretty good idea of how they would respond if Microsoft told them, "By the way, the next monthly upgrade will include IE7."

I bet you that the Fortune 500 company would respond as follows:

"Fine. We won't take the next monthly upgrade then."

You have to remember that before a large company can accept any piece of software, it needs to make sure that software works well with every other piece of software that is approved for use within the company. While that's not much of an issue for personal users, it can be a big issue for Fortune 500 companies with homegrown web applications and other nice little corporate gotchas.

As you may know, I've talked about this in the past in this blog. See my post from April 6, 2009 for my perspective on the matter. My post was written in response to one that was written from a developer's perspective; see Jake Kuramoto's post, also from April 6, 2009.

But let's go back to Riley's post, based upon Microsoft's statements about support. The operative policy, which applies to all "Business and Developer" products, reads (in part) as follows:

Microsoft will offer a minimum of 10 years of support for Business and Developer products. Mainstream Support for Business and Developer products will be provided for 5 years or for 2 years after the successor product (N+1) is released, whichever is longer. Microsoft will also provide Extended Support for the 5 years following Mainstream support or for 2 years after the second successor product (N+2) is released, whichever is longer. Finally, most Business and Developer products will receive at least 10 years of online self-help support.

Now there's also a statement for consumer products, but for the purposes of a Fortune 500 company, Internet Explorer 6 is a business product. When a business selects a product, it needs to ensure that product support will be available for the long haul, and that is the service that Microsoft is providing to these businesses. It would take an extraordinary circumstance for Microsoft to abrogate its (admittedly non-binding) agreement with businesses and cease Internet Explorer 6 support early. And while developers and security experts will emphatically state that Internet Explorer 6 is, in Riley's words, "a defective part that offers unsafe browsing and poor standards support," businesses aren't going to buy that argument.

A defective part? For Microsoft to even admit something like that would be to expose itself to millions of dollars in lawsuits.

Unsafe browsing? Hey, Internet Explorer 6 is only provided to our employees for corporate purposes. If they start going to those weirdo sites like BitTorrent and eBay...well, we can't be responsible for the consequences.

Poor standards support? Who cares? The only standards that matter here at WidgetCorp at the WidgetCorp Approved Standards for Computer Use. And according to those standards, IE6 *is* the standard, and things that don't play well with IE6 are not approved.

So, while it's nice to imagine that Microsoft could just push IE7 out to its corporate users, the reality is that some corporate users aren't ready to take IE7 yet. And unless stockholder activists successfully get companies to adopt binding resolutions to ban IE6 use (a fairly unlikely event), there isn't a thing that anyone can do about it. Throwing up "your browser sucks" messages is not going to cause a public firm's CIO to suddenly change course.

Sunday, August 16, 2009

Empoprise-BI News - 16 August 2009

Empoprise-BI News


The news letter for Empoprise-BI - An Empoprises vertical information service for business news.



Welcome to Empoprise-BI News

We're back, and we're ready.

Behind the Scenes

Yes, my secret is finally out - I wasn't here for over two weeks in late July and early August, and most of the posts that appeared in this blog (and my other Empoprises blogs) were scheduled posts that were written in mid-July. While this kept the content flowing, it obviously isn't a desirable way to do things, since I couldn't really have up-to-date information in the posts. (Luckily for me, I had just returned from my vacation when Facebook's acquisition of FriendFeed was announced.)

While I normally have Internet access, even while traveling on business (I will have Internet access during Oracle OpenWorld, for example), I didn't have Internet access during this most recent trip - heck, for the first three days even my electric power was limited.

And it's probably no surprise that my readership numbers suffered over the last 30 days. Now that I'm back live, it will be interesting to see if the numbers rebound, and what that portends for the future.

Upcoming

Well, now that I'm back to writing semi-live, you can look forward to...yet another post about Internet Explorer 6.

Hey, I'll try to throw something new into the mix.

The FriendFeed acquisition in alternate universes

It's Sunday night in California, and I just finished listening to the pre-recorded Ffundercats episode number 42. (You can listen to it by going here.) If nothing else, the podcast captures for a moment in time the initial reaction of many people to Facebook's acquisition of FriendFeed - namely, utter shock, followed by anger.

For the record, my first online reaction to the news was not my jilted post, nor was it my failure post. Actually, it was a brief comment in my mentionspam post. So what was your reaction?

It's fair to say that much of the reaction to the FriendFeed acquisition was based upon the company that did the acquiring. As I listened to the Ffundercats podcast, almost a week after it was recorded, I made a point of noting some of the key words that Josh Haley and Johnny Worthington used while they discussed the announcement. While the first words that I recorded related to FriendFeed itself - words like time, passion, friends, and community - Johnny Worthington subsequently inserted a phrase that related to Facebook - "walled garden."

As I write this post, I'd say that much of the negative reaction to Facebook falls into three camps. First, people don't like Facebook's policies, whether it's the prohibition from using aliases, or it's the limits on the numbers of friends you can have, or one of Facebook's other policies. Second, people don't like the stuff that goes on within Facebook, whether it's a super poke, or me gifting you with a cow in Farm Town, or the incessant number of surveys on Facebook. (One of my theater friends became noticeably less active on Facebook after voicing some complaints about the number of surveys that were showing up in his feed.)

The third is the "walled garden" issue. Now some people like walled gardens, because they don't necessarily want people looking into the garden. Do people really need to know how clueless I am about the music my daughter likes? But to a committed FriendFeed lover, walled gardens are inherently evil. The idea that people can't even see your conversations seems like a terrible thing. (Ironically, several months ago FriendFeed users were complaining because their conversations COULD be seen. Memory is selective.)

So it's fair to say that much of the negative reaction on August 10 (August 11 for Johnny, Duncan, and others) was because it was Facebook that acquired FriendFeed. Which begs the question - assuming everything was equal (the leak to Arrington, the simple issuance of a press release/blog post, etc.), would people have reacted differently if SOMEONE ELSE had acquired FriendFeed? Unfortunately, there's no way of knowing.

Actually, there is.

It's fair to say that all of us are geeky enough to realize that this same FriendFeed acquisition occurred in several alternate universes, but different entities did the acquiring. So there's a planet where MySpace acquired FriendFeed, another one where Google acquired FriendFeed, a planet where Microsoft acquired FriendFeed, one where Apple acquired FriendFeed (ro prosecute us all), and so forth.

[11:00 - Whoops, a little Freudian slip there. In addition to misspelling "to," I failed to make an edit. Initially, the line above said "one where the RIAA acquired FriendFeed (ro prosecute us all)." When I moved the RIAA down to the next paragraph and put Apple in this paragraph, I forgot to take out the parenthetical statement. Or maybe Apple wants to prosecute us all also.]

But those planets aren't the most interesting ones. Neither were the planets where the RIAA acquired FriendFeed, or AT&T, or the Obama administration, or Perez Hilton, or Paris Hilton.

No, I went to planet 65534, where AIG acquired FriendFeed.

Yeah, AIG.

It was an interesting scenario. On that planet, the resulting Ffundercats podcast was equally volatile, although it was the American contingent that was angry on planet 65534. "First off," stated Josh, "how did AIG get 50 million dollars to buy FriendFeed? And second off," he continued, "what are they going to do with it?"

Unlike other acquisitions on other planets, AIG clearly had a plan to use FriendFeed from day one. Some of the events within the first few days were predictable - a flurry of messages touting AIG's recent profitability, the promotion of the Manchester United Fans group to "special group status." But the real shocker came on Wednesday, August 12, when FriendFeed introduced the FriendFeed Secure Communications Kernel. The meat of the blog post announcing this read as follows:

While FriendFeed has always excelled in allowing you to communicate with people, the introduction of the FriendFeed Secure Communications Kernel allows you to communicate with organizations in a secure manner. This not only allows you to manage your banking and investments from your FriendFeed account, but also allows you to have other types of secure conversations - exchange of medical records, hiring decisions, and lovers' chats can now all be supported at your favorite destination, FriendFeed.

In this alternate universe, I was passionately against the idea:

As we noted in last year's US presidential campaign, you can't put lipstick on a pig. And I don't care how talented these ex-Googlers are, FriendFeed was never designed to host secure communications. Frankly, this sounds too much like the "walled garden" that everyone says that FriendFeed imitator/competitor Facebook is, only more so.

My opinion, however, was definitely in the minority (as it is on almost every planet, incidentally - you don't want to venture to the alternate universe where everyone thinks like me). Here's what Robert Scoble said:

For the last several years, including my time at Building43, I've looked at ways in which these new tools can benefit enterprise users. Leave it to FriendFeed to find a way to really benefit the enterprise. CEOs don't care about what you ate for lunch - they need efficient ways for people around the world to collaborate in an easy-to-use, secure environment. FriendFeed has always featured collaboration and ease of use, and these new features are just what FriendFeed needed to establish itself among the Fortune 500.

It's still August 16 on planet 65534, so technically it's too early to tell whether I'm right, or whether Robert Scoble's right. But we'll see.

Forget Harlan Koch, let's look at Howard Schultz





I've written ad nauseum about someone that I called Harlan Koch, an amalgamation of "Colonel" Harlan Sanders (the chicken guy) and Jim Koch (the beer guy) who is presumably passionate about his product. In my written meanderings, I wondered if some of that passion could penetrate Starbucks' Howard Schultz, and briefly noted that Schultz at one point seemed to have that passion.

Well, I'll let reality intrude on my written meanderings, because it turns out that BusienssWeek wrote in detail about one Howard Schultz. Here's part of what BusinessWeek said:

[W]e're talking about Howard Schultz, and about Starbucks, which for most of its existence was fast-growing and free-flowing, a place where the experience was everything. A place where the boss led by instinct, where authenticity was what counted. Schultz liked to say that Starbucks had taken the road less traveled.

That vision, perhaps inevitably, has collided with the exigencies of the real world.


The rest of the article talks about how Starbucks has had to transition from hot new product to unaffordable mass market item, how Schultz is now having baristas mark levels for milk (rather than leaving things to chance), and the struggle within Schultz to be benevolent and financially responsible at the same time.

The interesting part of the BusinessWeek quote above is the phrase "perhaps inevitably." Is this true of all hot companies? Are trendy companies destined to become cubicle hells?

There's a part of me that thinks that the answer is "no," that any company of any size can design its own corporate culture. If the Watsons felt like it, Big Blue could have been Big Pink or Big Purple. My former employer Motorola, instead of being known for processes to create processes, could have based its entire human resources organization on Maxwell Smart's shoe phone (trust me, the shoe phone spans the entire Motorola product line, when you think about it).

Friday, August 14, 2009

The Journalism Shop

It's interesting who you meet online. Chris Brogan recently wrote a post on "friending," which said the following (in part):

On services like LinkedIn, I will connect with anyone, but I will only write recommendations for people whose professional work I can vouch for myself in some capacity. To me, this is a matter of how much of my reputation I’m willing to extend to the other person.

I can certainly support this philosophy. For example, I noted that I would not presume to request an endorsement from Brogan, since our contacts have pretty much been in the "John comments on Chris' blog" category.

But as I was writing my comment, I was thinking in the back of my head of someone whom I've never physically met, Anne Boles Levy, who chose to provide me with a recommendation anyway. (And I also recommended her.) Anne, you see, was formerly known as the Inland Empress (no relation to Ontario Emperor), and wrote a blog under that title until she relocated away from the Inland Empire.

Well, the Inland Empress is married to an emperor, who goes by the name of Brett Levy. Levy himself is a daddyblogger, and a former employee of the Los Angeles Times. As such, he is certainly aware of the issues facing traditional journalism today, and work with others to do something about it. In fact, I'm going to go out on a limb and recommend it - I think you'll see why I did.

Meet the Journalism Shop:

Welcome to The Journalism Shop, an easy-to-navigate site for finding highly skilled newspaper veterans interested in taking on freelance assignments. All members are former Los Angeles Times staffers offering a wide range of skills and interests, from investigative reporters to book reviewers, page designers to project managers. If you are looking for help with a complete editorial project, email us and we'll get you in touch with the right people.

The Levys are obviously tech-savvy, and they're using various tools to reach out, including a Facebook page.

And that's where I discovered that Brett wrote about the project in his daddyblog, DadTalk. The post title? "Dad Ignores Kids, Builds TheJournalismShop Website"

Thursday, August 13, 2009

Palomar Display Products

Because I recently discovered that I know someone who is working for Palomar Display Products, and because I pretty much write what I want to write, I figured I'd find out what Palomar Display Products actually does.

Palomar Display Products is recognized as a leader in the development and integration of displays and computer systems for demanding applications used in harsh environments. Our products are utilized in mission critical military airborne, tracked and wheeled vehicles and on platforms that demand the highest visual and operational performance.

The Palomar family of Military Specialized Displays are used on a variety of weapons systems, including the Tracked and Wheeled Vehicles such as the M1A1 and M1A2 tanks, LAV-25 Armored Vehicles and on Airborne applications such as the P3 aircraft, CH-53E and EH-101 helicopters as well as various other ground vehicle and airborne applications.


Yeah, but could their displays survive on a teenager's cell phone?

My blogging philosophy, succinctly

My blogging philosophy, succinctly:

Write what I want to write.

Which is why the next item is in my business blog.

Why Facebook app monetization is better than FriendFeed monetization ever was

There was a blog post that I wanted to write for months, but I never got around to doing it - even when I knew that I had to stock up a bunch of posts in this blog for vacation time. Well, now it's almost too late to write the post - the L.A. Times covered the topic - but I'll write it anyway.

As some of you know, I've acquired an addiction to the Facebook application Farm Town, an application that allows you to earn virtual coins by farming a virtual farm and harvesting and selling the crops. You can then use these virtual coins to buy seed, fences, buildings, and all sorts of stuff.

But what if your crop harvests don't provide enough money to support your farming lifestyle? Well, Farm Town has a solution for that:



Yes, you can use REAL money to buy VIRTUAL money. Talk about making something out of nothing.

Well, before I got a chance to share this fact, the Los Angeles Times wrote an entire article about the general phenomenon. It turns out that one billion dollars will be spent on virtual goods in 2009.

A few months ago when I was reflecting on this phenomenon, I thought to myself: If the Facebook applications have a monetization plan (and presumably Facebook gets a cut of their revenue), then why can't a service like FriendFeed have a monetization plan?

Well, I waited too long to write this post, and FriendFeed displayed its monetization plan - sell the company and its employees to Facebook.

Wednesday, August 12, 2009

What is Innovation?

Mark Krynsky started it by writing a post entitled My Thoughts on the Current State of FriendFeed (which, incidentally, I learned about via Facebook) in his Lifestream Blog. This is part of what Krynsky said:

FriendFeed chose to pave a new path beyond solely being a Lifestreaming service. They quickly became a differentiating service when they decided to go down the SocialStream path and focus on creating conversations around the items that made up people’s Lifestreams. They did this by launching two features that would become their defining ones to achieve this. First they created a very quick and simple way to allow people to create comments on items. Then they changed the logic of just displaying a reverse chronological stream of items by introducing the “like” feature. As users of the service would click on the like button (or comment on them), that item would re-appear withing peoples streams. These two features (which were both subsequently copied and implemented by Facebook) are what propelled them to become a very powerful conversational platform that I feel has to this day not been matched in another service.

That parenthetical comment at the end of this passage resulted in a Disqus comment from traeblain. This is part of what traeblain said:

...Facebook knows one thing and that's to stay relevant, they need to constantly innovate. And that's the one thing that FriendFeed was stellar at. Let's be honest, Facebook hasn't innovated in a while. Even Facebook Connect (arguably the best product they've introduced) wasn't anything new, just a different approach. Now they have people that can take Facebook to the next level, and that's exciting.

Well, some bozo - you can guess who - decided to enter the conversation here.

traeblain, Facebook's incorporation of comments and likes indicates that they have performed a bit of innovation....

traeblain responded:

I disagree, Facebook's incorporation of comments and likes is an almost direct copy of FriendFeed's application. I would have said that the similarity was simply coincidence, but the reports of FF being courted by Facebook for the past 2 years tells me that Facebook's developers were watching what FF was doing and copied the best features.

This resulted in another comment, which I'm reproducing in full:

Innovation often consists of mimicry. Think of Elvis; in one sense, the only "innovation" of Elvis was his skin color. While I agree that Facebook's implement of comments and likes wasn't original, at least they took the step to incorporate this great idea that they found elsewhere. And to most of Facebook's 200+ million users who had never heard of FriendFeed, the idea truly was an innovation.

traeblain patiently disagreed - and again, I'm reproducing this comment in full:

Again, I'd have to disagree. Mimicry is the antithesis of innovation. The FF and FB likes and comments are essentially the exact same thing. Taking a current idea and present it or work it in a whole new way can be seen as innovative which is where Elvis's "innovations" more closely fell under. FB's likes and comments are direct copies, and a larger audience does not directly imply innovation (most often it simply means the credit for the idea gets skewed). Because FB had their eye on FF since 07 and status comments/likes have been integrated since then, it's not a hard assumption to make that these thing might not ever come about if FF hadn't done it first. (It is an assumption, but not a difficult assumption to make.)

If Twitter's newest feature was full media tweets or commented/threaded tweets, everyone would love the idea but there would be no argument over the fact that these features aren't innovations. Facebook doesn't get a pass on this because of it's size/reach, it got this size by it's original innovative ideas but has been very stagnate as of late. FriendFeed's maturation has always been through innovative thought, which includes applying old ideas in a whole new way.


So, is mimicry the antithesis of innovation, or merely another form of it? Janine Benyus appears to use the terms "mimicry" and "innovation" synonymously:

We foresee a world where biomimicry not only can change the way we design our planet, but also the way we value it.


That's why we created Innovation for Conservation, a unique conservation program whose funds are generated from bio-inspired innovation. After all, shouldn't we honor the organisms and ecosystems that evolved these ingenious, sustainable ideas, and thank them for showing us the way?

The program is managed by The Biomimicry Institute, a non-profit organization founded by Janine Benyus. Dr. E.O. Wilson of Harvard University and Ray Anderson of Interface Inc. serve as lead advisors.


But it's more common to contrast the two concepts, as is done in this 2005 article:

Indian science 'must shift from mimicry to innovation'
T. V. Padma
6 January 2005 | EN

India's prime minister Manmohan Singh has urged scientists not to repeat the work of others but instead to build on existing knowledge to generate new technologies and science-based solutions....


And there's another example from the tech sector.

"A leaked presentation has exposed Microsoft's tentative plans for its retail stores -- and the high degree to which they'll imitate Apple stores, down to their layouts and even the presence of a dedicated 'Guru Bar' for help," Aidan Malley reports for AppleInsider.

MacDailyNews Take: One thing is different: Anyone who makes a purchase in a Microsoft retail store is immediately locked in.


Let me get off-topic and interject something here for a moment. How can a so-called news publication talk about how Microsoft locks people in, and completely gloss over Apple's own record? Or perhaps the news is conducting a great conspiracy against Apple - in actuality, you CAN activate your iPhone on Verizon, developers CAN submit any app for download to the iPhone, and you CAN host the Mac OS on Dell, Hewlett Packrd, or Asus hardware.

But I digress. And I should get back on topic, because MacDailyNews does bring up a valid point:

The reference store seen by Gizmodo would have a Guru Bar -- in some slides labeled as an Answer Bar or Windows Bar -- that would directly copy the Genius Bars at Apple stores and let customers make appointments either for help or just to ask questions.

But then there's an interesting passage:

Microsoft's outlets would even revive the theater component that Apple has mostly tossed aside: an 'event space' at the back of the store would provide a dedicated screen and seating for training sessions or social events.

Just looking at this latter item - if Steve Jobs tries something and then stops doing it, and then Steve Ballmer starts doing it, is Ballmer being an innovative Renaissance man by restoring a wise idea from the past, or is Ballmer being such a bad mimic that he's copying a bad idea? I guess it depends upon whether you're drinking Apple Kool-Aid or Microsoft Kool-Aid.

At some future time I might explore the Renaissance itself and see whether we are properly celebrating it. Is it truly the high point of Western civilization, or is it the point where we fell back to copying stupid ancient stuff?

Why do FriendFeed users feel jilted? Or, an examination of erotic impulses

This is a follow-up to my Monday Empoprise-BI post about Facebook's acquisition of FriendFeed, FaceFeed - Facebook acquired FriendFeed, FriendFeed is a failure, and garage dreamers should wake up. In that post, I talked about the business ramifications of the deal, but today I want to address the ramifications for users.

But first, I want to talk about high school.

You remember your high school days. Often, you fell in love with someone during those days. If you were lucky (or perhaps unlucky), the object of your affection also loved you. But perhaps the object of your affection thought you were scum. Or maybe the O.O.Y.A. thought that you were a nice friend, but didn't think of you in "that way." Or maybe the O.O.Y.A. did think of you in that way, but as time passed the ardor cooled. Regardless, in many cases of high school love, the other person didn't love you like you loved the other person. This caused feelings of hurt, perhaps betrayal, perhaps depression. Maybe you vowed you would never fall in love again.

Those same emotions, which are often attached to people, can often be attached to inanimate objects, like sports teams and companies. When the Dodgers baseball team left Brooklyn, hundreds of thousands of people felt jilted. When this star or that star gets busted for drugs or whatever, we feel jilted.

And many people experienced those same emotions when Facebook acquired FriendFeed. Louis Gray portrayed the love relationship between Facebook and FriendFeed, but the stronger love relationship was between FriendFeed and its fans. Let me cite two examples.

Alex Scoble thought his relationship with FriendFeed was special, even though his brother also had a well-known relationship with FriendFeed. (That's the thing about relationships with inanimate objects; they're not monogamous.) Alex is a prolific FriendFeed user, connecting to thousands of people and having tens of thousands of interactions (comments and likes). So how did he react to the news of the acquisition? Here's one of the things that he said on Monday:

Is it wrong for me to feel a certain sense of betrayal? I didn't spend all my time here making connections, adding in interesting content and trying to get friends to join so that friendfeed would get acquired by Facebook.

And note the verb that Scoble uses in this comment:

Don't be an early adopter because you'll get screwed 9 times out of 10.

And there's a little bit of anger in this one, in a Charles Atlas sort of sense:

I'm going to kick in the crotch anyone else that uses "it's just business", to excuse the bad antisocial behavior of a business.

But Alex has not lost all hope. He's still active on FriendFeed, and he still has Cassie. But some people have taken things farther. Take Bwana:

As many of you know I was a big supporter of FriendFeed. Many blog posts, tutorials, and content on that site. [Monday's] announcement has finally sunk in...

I'm not going to invest more time in FriendFeed - Right now it seems pointless. I could go on and on about why I think the platform is essentially frozen, but I won't. My FriendFeed account is still there, but no new content will flow in as I've removed all services....


Incidentally, I ended up responding to Bwana's statement:

I see no reason to make a change at this time personally. Perhaps I may echo a few more FriendFeed entries to Twitter, but the non-FriendFeed content that I streadmed to FriendFeed is still available at the originating services, so I'm not pressed to make a change at this moment. As of today, FriendFeed remains among my top three visited sites (the other two are Google Reader and last.fm).

Of course, this could change next week...


Now I'm not saying that I don't get attached to inanimate objects - if last.fm were to make a drastic change I would probably weep - but despite my FriendFeed use, I don't feel that sense of betrayal that other people do. Perhaps I'd feel differently if the plug was pulled immediately after the acquisition was announced, and perhaps I'd feel differently if I didn't have a Facebook account.

So why do people go through these emotions with inanimate objects? I don't know. Perhaps Brian "Bex" Huff has some insights on this, but I don't at the moment. I did find this post in which someone recognized an attachment to a dead laptop as "unhealthy," but the "why" wasn't truly explored until a commenter jumped in:

...the drafting of mourning means a gradual process of relocation and transfer of what Freud called impulse object (I do not know the translation into English). So, any object is, if we can say so, animated by our erotical impulse.

Also because we suppose to be “animated being” and we propose ourself to the world (to the universe) as if it were an inanimate object....


For more on love of inanimate objects, I turned to that well-known psychoanalytical publication, Boing Boing:

Objectum-sexuals are people who fall in love with inanimate objects, like building, cars, and Hammond organs. And I don't mean appreciation of good design, I mean l-o-v-e.

So if you're feeling betrayed by FriendFeed...check your erotic impulses.

Stop! Have you heard the latest Byron Dorgan joke?

Senator Byron Dorgan made a bold stand against government waste, according to the New York Times:

The Treasury Department was trying to bring a little levity to the workplace, but Senator Byron L. Dorgan did not find it funny.

The department’s Bureau of Public Debt scrapped plans...to hire a consultant to teach managers a class on using humor in the office after Mr. Dorgan, a Democrat from North Dakota, objected.


The Times quoted Dorgan:

In an e-mail statement titled “Not a Laughing Matter,” Mr. Dorgan said, “Of all the agencies, the Bureau of Public Debt should know that there is very little that is funny about today’s economic conditions.”

Perhaps it's me, but I'm not as bent out of shape about this course as Senator Dorgan is. Especially in a recession, it's important to maintain positive morale with the workers that you have, and if a six-hour course on humor would do the trick, then it's possibly a good investment.

Especially if the course details inappropriate humor. I don't know if this is the case, but let's assume it did.

Now what would happen if a Bureau of Public Debt worker, who did not benefit from humor training because of Senator Dorgan's intervention, ends up using inappropriate humor in the workplace?

And what if the target of the humor sued, for an amount far in excess of the amount that it would have cost to hold the six-hour course?

But perhaps that wouldn't happen, and Dorgan saved us a bunch of money. A cost savings that he proceeded to announce:

NOT A LAUGHING MATTER: DORGAN ANNOUNCES THAT THE PUBLIC DEBT OFFICE CANCELS PROPOSAL TO HIRE CARTOONIST

Friday, July 17, 2009

CONTACT: Justin Kitsch
or Brenden Timpe
PHONE: 202-224-2551

(WASHINGTON, D.C.) – U.S. Senator Byron Dorgan (D-N.D.) announced today that after being contacted by his office, the Bureau of the Public Debt (BPD) cancelled its plans to hire a contractor to “create cartoons on the spot” as part of a “Humor in the Workplace” seminar.

Dorgan’s office contacted the federal agency after seeing the solicitation for a contractor that “shall have the ability to create cartoons on the spot about BPD jobs.” Dorgan, who has been exposing foolish federal spending for several years as part of his “wastebusters” project, said this ranks right up there in the category of foolish spending.

“I’m glad that the agency that deals with our public debt came to their senses and stopped their plans to hire a contractor to create cartoons in the workplace. Of all the agencies, the Bureau of Public Debt should know that there is very little that is funny about today’s economic conditions,” said Dorgan. “I understand the need for motivation in the workplace, but I think we have a greater motivation to save the taxpayers some money.”

According to the solicitation, “the Contractor shall conduct two, 3-hour, Humor in the Workplace programs that will discuss the power of humor in the workplace, the close relationship between humor and stress, and why humor is one of the most important ways that we communicate in business and office life. Participants shall experience demonstrations of cartoons being created on the spot. The contractor shall have the ability to create cartoons on the spot about BPD jobs.”

—END—


It's interesting that the press release didn't quote the specific dollar amount that was saved by Senator Dorgan's brave intervention. Of course, one could claim that even if the course was less than $1000, you can save $1000 here and $1000 there and eventually it adds up to real money.

Of course, you have to ferret out all of the waste, which means that the most valuable job that Senator Dorgan can perform is to spend all day reading solicitations to ferret out additional wasteful activities.

Of course, if all you're doing is reading solitications, that sounds like a minimum wage job to me. Since the minimum wage is now $7.25 per hour, we could pay Senator Dorgan at this wage rate, thus saving significantly over his current Senatorial salary.

I think that's rather funny. Don't you?

Tuesday, August 11, 2009

Deciding? Doing and thinking, and when to do one or the other

It's time for some housekeeping of sorts. I spent some weekends (and other times) in mid-July writing blog post content that appeared on my blogs during my July 25 - August 10 vacation. Because I had hardly any computer access during my vacation, I wasn't able to add any up-to-date content (save for the mobile phone posts here and there). Because of this, I've accumulated a backlog of items that I want to write about, but haven't written about yet. Expect to see these over the coming days, and perhaps weeks.

To kick this off, I'm going back to a July 21 post by Brian "Bex" Huff entitled "How to Make a Decision." His basic points can be summarized as follows (although I encourage you to read the entire post):

  1. The emotional part of our brains is more developed than the rational part.

  2. Because of this, emotional decisions can be made more quickly than rational decisions.

  3. Despite this quick decision-making capability, emotional decisions may not use all relevant data (for reasons that Huff explains in the post).
Huff then states that "[t]he key is to know how to engage the rational mind, and how to engage the emotional mind." The remainder of the post explains when to use a rational decision-making method, when to use an emotional decision-making method, and why it is important not to confuse the two.

Please read his arguments and let me know if they are logical. Or if they feel right.

Whoops...

NAITPA - a professional association?

I came back to work today and went through my snail mails, and found a very interesting letter from an outfit called the "North American IT Professionals Association." It begins as follows:

Thank you for your support for the upcoming membership year. This letter is your official confirmation of NAITPA membership for the period August 1, 2009 - July 31, 2010. You may use this letter for verify that your membership is in good standing.

It includes a member card, which indicates that I have been a member since August 1, 2008.

At the bottom it includes a payment stub, along with several payment options, so that I can pay my $231 amount due.

I just wish I knew something about this organization which has supposedly counted me as a member for the past year, even though I've never sent a penny to them.

I guess I'm lucky that I don't have a secretary answering my mail. Some secretaries might read the message above, assume that I already authorized the payment, and send the money off to the NAITPA. Of course, a good secretary would probably get suspicious about the letter and ask me about it.

But you want to know what the REAL kicker is? On the payment stub, the following statement appears:

I hereby affirm that I subscribe to the purposes of NAITPA and adhere to the Code of Ethics...

Of course, the statement above concludes as follows;

...and understand that my membership is NOT transferable and NOT refundable.

That's obviously more important than any pesky little Code of Ethics - which, interestingly enough, I was unable to locate on the NAITPA website at http://www.naitpa.com/. I'm not saying it's not there, but if it is, it's awfully hard to find.

Perhaps the head of NAITPA should contact the North American Web Professionals Association. I bet the head of NAITPA already has had a membership, and just has to pay dues to renew.

P.S. Incidentally, you'll note that I'm referring to an unnamed "head of NAITPA." That's because NAITPA's letter from the executive director doesn't get around to actually providing the NAME of the executive director.

Shooting the tool

Back in July, I received an invitation to an industry event. Regretfully, I had to decline it. But I noticed something interesting in the e-mail version of the invitation.

NO POWERPOINT!

And yes, that was all caps and in bold in the original e-mail. In fact, it was the only all-caps/emboldened item in the entire first paragraph, so you know that the company considered this the most important thing about their event.

There are many PowerPoint haters in the world, including semi-retro people such as this Yale University organic chemistry professor:

"In my class, there's no PowerPoint, there are no movies, no blowing up things to create excitement. There's six blackboards, a lot of chalk, and a lot of actively asking the students questions," Miller says, joking that the multi-colored chalk is as fancy as he gets. "I try very hard to create an environment where there's active learning, where it's a discussion."

Other educators object to PowerPoint, but for different reasons:

Scientists from the New South Wales University in Australia have studied, again, the effects Microsoft PowerPoint has on viewers of presentations made with the help of this software.

The Australian scientists think that according to the "cognitive load theory" the human brain cannot receive and 'decode' visual and audio information at the same time for longer than a few seconds. Thus information consisting of diagrams and graphs accompanied by speech would be perceived easily; nevertheless printed text accompanied by speech would not let the audience understand the presentation as it was meant to be understood.


The article then goes on to cite similar research from...Yale University.

But others prefer no PowerPoint for no PowerPoint's sake:

At DEMO's first manifestation in Europe in Munich this week, rules like no ties and no powerpoint rule made the pitchfest a little more dynamic than we're used to here.

It's interesting to note that every one of these items specifically named the Microsoft application PowerPoint, rather than referring to presentation software in general. In a sense, this could actually be pleasing to Microsoft (except for the trademark lawyers), since it reinforces the idea that presentation software IS PowerPoint.

But Eric Rauchway addressed a question to self-described PowerPoint haters:

Is the problem

a) PowerPoint™ itself, as an implementation of concept?
b) presentation software creeping into areas of discourse where it doesn't belong (like, e.g., war planning)?
c) or the concept itself--presentation software of any kind?


If the answer is c, Rauchway has an additional question:

And if it's this last, is the idea that presentation software is like a handgun--has its place, but should be kept out of the hands of children and the intemperate? Or is it inherently bad?

In some of the cases I cited above, such as the industry event and DEMO, it seems like the organizers feel that PowerPoint is inherently evil, and that even someone who knows how to present material should be banned from using PowerPoint.

We are often inclined to shoot tools and designate them as evil. PowerPoint is bad. Cell phones are bad. American cars are bad. And the idea extends beyond technology - many of the cited ridiculous laws (see http://www.dumblaws.com/) arise from the same level of thinking. (Which reminds me - how many U.S. city councils have banned PowerPoint?)

It may be that Microsoft will end up financing underground cells that will carry on the brave fight of PowerPoint freedom.

Or perhaps the underground cells will be used to promote Excel use instead.

Monday, August 10, 2009

FaceFeed - Facebook acquired FriendFeed, FriendFeed is a failure, and garage dreamers should wake up

I learned about Facebook's acquisition of FriendFeed via a Robert Scoble tweet and have since commented upon posts by Scoble, Louis Gray, and Anika Malone, and have also read comments from Steven Hodson, Duncan Riley, Steve Rubel, and Jason Kincaid.

Perhaps I can sum up my views as follows:

First, remember that Facebook acquired FriendFeed, not the other way around.

I shared this story back in July:

Now normally when Company A buys Company B, there is a transition period until Company B's name is retired to the dustbin of history. I live in southern California, and when Wells Fargo Bank acquired Crocker National Bank in 1986, I recall that Wells Fargo suddenly began airing a number of commercials that trumpeted both Henry Wells and Charles Crocker. But after a brief period, those commercials stopped, and the name of Charles Crocker was never publicly uttered by Wells Fargo again.

Over the next few days, Facebook will parade Paul and Bret around to soothe the minds of ruffled FriendFeed users while they talk about shared vision, but Paul and Bret are smart enough to know that Mark Zuckerberg is signing their paychecks from here on out - at least until they leave to pursue new opportunities - and as long as they're on Facebook's payroll, their job is to improve Facebook. We may wish for the former FriendFeed employees to remain as a standalone R&D unit, but in reality the FriendFeed employees will be assigned to help the Facebook employees put cool features into Facebook.

Second, we have to consider why this happened.

Because FriendFeed is probably my favorite service at the moment, much of what I read is from fellow FriendFeeders like Scoble, Gray, Malone, and the like. Because of this, I am getting a very distorted view of reality - and perhaps Scoble, Gray, and Malone are too, unless they take a moment to think about it.

The reason that this happened is because FriendFeed is a miserable failure. Oh sure, it has wonderful features - wonderful enough for Facebook to be copying them well before the announcement. But in the two biggest business measures, revenue and number of users, FriendFeed is a nonentity.

Let's look at revenue. Actually, don't bother, because you won't find it. As I noted in my contrarian post of May 26:

Many people, myself included, have been critical of Twitter's delay in announcing its monetization strategy. I have maintained that a monetization strategy needs to be addressed quickly, since monetization affects many other issues. A Twitter subscription service, for example, would dictate lower traffic than a free-to-use Twitter service funded by advertisements. Yet while people have been complaining up and down about Twitter's failure to monetize itself, there has been a strange silence about FriendFeed's monetization plans, if any. Are they going to wait a few years before they hire a product manager to figure a monetization strategy out?

Well, it turns out I was wrong. The FriendFeed monetization strategy was to wait a few months and cash in. A valid monetization strategy to be certain, but not one suited to a long-term company plan.

And the reason that FriendFeed didn't hang in for the long haul was because of the paltry number of users. Now if you go out on the street, you'll find that people have generally heard about Facebook, and (post Oprah) they've heard about Twitter. But if you leave the circles that I usually inhabit, you'll find that people don't know what the heck FriendFeed is - it sounds like a buffet restaurant or something. Here's how BusinessWeek covered the story:

After failing to acquire Twitter last fall, Facebook went shopping for what may be the next best thing.

On Aug. 10, Facebook said it had acquired FriendFeed, the Mountain View (Calif.) social aggregation service founded by Google (GOOG) alumni Bret Taylor and Jim Norris in 2008.


Note something very important here. BusinessWeek users didn't need BusinessWeek to tell them who Twitter, or Facebook, or Google were. But they did need an explanation of what FriendFeed was. So did CNET readers.

In fact, it seems that the Google name is being mentioned more than the FriendFeed name itself. We know that Robert Scoble loves FriendFeed and talks about it often. But when BusinessWeek decided to quote Scoble, the quote didn't even mention FriendFeed:

"In one fell swoop, Facebook gets to buy up Google's best-known superstars," says technology blogger Robert Scoble.

Whatever one may say of journalists, they construct their stories in a specific way, and the fact of the matter is that in this story, FRIENDFEED IS NOT EVEN IMPORTANT. The average reader doesn't know what it is, and doesn't care what it is; all they care about is how this story affects Twitter or uses Google talent.

The sad truth is this - if FriendFeed can't capture the mindspace of general business users, then from a business sense it deserves to die. I certainly don't like this, but I don't have $50 million; Mark Zuckerberg does.

Third, and most importantly, we have to consider what this means for other services.

A few years ago, there was this idea that any software service could grow up and become a huge monolith. CompuServe was at one point a huge monolith, and then AOL grew up to be bigger than CompuServe. Yahoo was huge, and then Google grew up to be even bigger. Friendster was immense, but then was surpassed by MySpace, who was then surpassed by Facebook.

I suspect that those days are over. FriendFeed couldn't make it on its own, and I suspect that Twitter won't make it on its own either. We're probably going to see a consolidation in the services industry, as the Larry Ellisons and the Steve Ballmers and the Mark Zuckerbergs and perhaps the Rupert Murdochs cherry pick the smaller companies (and in some cases the larger companies) and merge them into their own empires. At least for the next few years, I predict that the chance of someone starting a monolithic scene-changing company from a garage will be next to nil.

If I'm wrong, please use the comments to tell me why.

@luveall2009, @LilAicha87, mentionspam, and #iwt hijacking

I am not a high-traffic or high-popularity Twitter user, but I do check my Twitter mentions upon occasion. Sometimes the mentions are personal messages, for which I am grateful. Sometimes the mentions are #followfriday mentions, for which I am grateful. But two recent items showed up in my mentions stream that were a whole different matter altogether.

Before talking about the items, it may be helpful to review what mentions are. Initially, Twitter did not formally support mentions or replies, but some Twitter users adapted some formatting from IRC and related services and began addressing people directly through tweets. So, for example, if I wanted to send a tweet to Robert Scoble, I would include his Twitter handle (scobleizer) in the tweet, preceded by the "@" character. For example, I just tweeted this:

@Scobleizer Facebook acquires FriendFeed? I'll mull on the ramifications of that...

I literally saw Robert's tweet just as I was getting ready to compose this post...but I'll return to FaceFeed later.

Twitter ended up adding support for @replies, or items in which @username appeared at the beginning of the tweet. Twitter subsequently expanded this to include all @mentions, or items in which @username appeared anywhere in the tweet. This latter expansion aided in disseminating #followfriday tweets such as this one - and again, I'm thankful for the #followfriday mentions and the personal messages that I receive through Twitter.

But this August 7 tweet from @luveall2009 was something quite different. It began with the phrase "best affiliate marketing:" followed by a website link, which was then followed by four Twitter names, including my own name @empoprises. But it's not just those four Twitter names; it appears that @luveall2009 is sending out similar messages constantly. And Jim Arnold, for one, is not pleased:

@luveall2009 Please do not mention me in a spam-like tweet such as this ever again.

Of course, two can play this game, as will be shown when the title of this post shows up on Twitter. (Actually, most of the mentions of @luveall2009 are positive, since the tweeter mixes love messages with the affiliate marketing pitch. I guess I'm just not a lover.)

Well, let's move on to the August 8 mentionspam. As I previously mentioned, I was recently on vacation in Illinois and Wisconsin, but chose to obfuscate the fact that I was out of town. So, for example, I tweeted this from Illinois:

yesterday-mcdonalds, costco, walmart, verizon. just an average day. #iwt

This is actually a follow-up to an audio tweet that I published several years ago that noted that no matter where you are in the country, you often find the exact same store selection that you find at home.

OK, so I posted my inside joke...and then @LilAicha87 responded:

@empoprises: yesterday-mcdonalds, costco, walmart, verizon. just an average day. #iwt

Well, that wasn't all that @LilAicha87 posted. Also included was a Twitter account that LilAicha wanted me to follow. I didn't bother to look at the account until I started writing this post, and it turns out that the account tweets 50% repeated mentions of coupons from stores (which I suppose was the so-called justification that @LilAicha87 used to mentionspam me), and 50% repeated mentions of something that looks like a dating service. No thanks, and no thanks. And, like @luveall2009, it appears that @LilAicha87 is sending out repeated mentionspam tweets to promote multiple services. And while some people appreciate @LilAicha87's advertising methods, there are other reactions:

@LilAicha87 huh

And this:

@LilAicha87 who are you?

And this:

@LilAicha87 stop sending ur shit to everybody !!

I have a plea to all social media "experts" - if you're going to market online, please refrain from mentionspamming people you don't know. They may not like it.

HD Radio now portable

We all talk about online radio or Sirius/XM or whatever, but how many of us think about HD Radio?

Frankly, the only times that I think about the service is when I hear a radio station talking about their HD service (a local AM news station also broadcasts on the FM dial via HD radio), or when I wander into a Wal-Mart or wherever and see the HD radios that you can put in your car.

But in July, another HD listening alternative was announced:

...the first portable HD radio that can be strapped to your arm or tossed into your pocket like an iPod or mp3 player. And at about $50, the Insignia NS-HD01 is the cheapest way to get HD radio, which offers far better sound than normal FM or AM.

Presumably other models will come out or are already out. But will this lure us away from our last.fm or Sirius/XM listening?

Sunday, August 9, 2009

Empoprise-BI News - 9 August 2009

Empoprise-BI News


The news letter for Empoprise-BI - An Empoprises vertical information service for business news.



Welcome to Empoprise-BI News

How's your summer going?

Behind the Scenes

You might have noticed that I haven't posted any "behind the scenes" features lately. There's a reason, but it's...behind the scenes, as it were. I'll try to get it in front of the scenes shortly.

Upcoming

The one thing that I can say for certain - maybe - is that I've scheduled a post on HD Radio to run shortly. After that...we'll see.

Friday, August 7, 2009

And it's not just for the pic-a-nic baskets

I've been through a job loss or two, and I can attest that it can have a jarring impact on your life - especially if you've led a sheltered life and don't believe that it will ever happen to you. Probably the worst time in my life was when I was unemployed and even unable to get temporary work.

When people go through such emotions, it's no surprise that people turn to spiritual sources for help. The New York Times elaborates:

Shortly after Steven Odnoha lost his job at Intel, he drove three days from Rio Rancho, N.M., to the Himalayan Institute in Honesdale, Pa. For months, Mr. Odnoha had been wondering how he could get the time off to join a yearlong meditation program at the nonprofit yoga retreat. His pink slip, in September 2007, provided the answer....

The Himalayan Institute is one of many retreats where cash-strapped spiritual seekers can participate in work-study programs in which they pay typically $300 to $900 a month in exchange for a few hours a day of service, like washing dishes, cleaning rooms or weeding gardens....

The Himalayan Institute received twice as many applications for its summer work-study programs this year as last — its August session is full, with 22 people, compared with 11 last year — and so did two similar retreats, Tassajara Zen Mountain Center in Carmel Valley, Calif., and Satchidananda Ashram in Buckingham, Va. (which is better known as Yogaville).


The article briefly explores the motivations of some of the people who have gone to the retreats for a weekend, or a month, or a year.

Thursday, August 6, 2009

Wisdom

What if they conclude it's all about Pepsi?

I'll admit that I'm obviously stupider than advertising firms. Somehow I have this weird notion that advertising should be directly associated with a particular brand. Even if you're showing polar bears or gorillas or whatever, you need to associate said cutesy advertising image with some brand. Gorillas trying to destroy luggage works very well, for example.

But these advertising execs are wiser than I am, and often seek to obscure the brand that is being advertised:

COMMERCIALS for Coca-Cola are sometimes so completely shrouded by storytelling that viewers can make a game of brand-spotting....In the global advertising campaign called Open Happiness that was introduced in January, the Coca Cola Company takes the game to a logical last step by omitting any reference to the brand in a catchy song it created and sold last winter.

So you have this "Open Happiness" song, it's charted with varying success in different countries, and there may be additional "Open Happiness" songs in the future.

But so what?

Perhaps if there was a huge, Rick Astley-like viral campaign that ensured that everyone thought "Coca Cola" when they heard "Open Happiness" stuff, it might work. But does Jodie Beckley even know that the song that inspired her so much is associated with a particular soft drink?

Well, FueledByRock certainly knew about the association. See the first entry in this thread:

Pretty corny song, but I guess it's alright. It'll probably be pretty successful, seeing as Pepsi will most likely use this in every damn commercial of theirs. I read an article that said Open Happiness will be to Pepsi what I'm Lovin' It is to McDonald's.

FueledByRock subsequently edited the entry:

Edit: It's actually Coke, not Pepsi.

FueledByRock goofed and corrected the error, but how many people will goof and not realize their error? Or how many will think that Coca-Cola is a front for the REAL sponsor of the video? I'm sure that the people that (falsely) believe that the Mormons own Coca-Cola would have a field day with some of the lyrics. And is "I want the sun to shine all the time" a subliminal endorsement for nuclear power?

Of course, the worse danger is that people ascribe great meaning to the song...and then discover it's just a soft drink jingle. Then perhaps some 21st century inspirationist may ask the question that Steve Jobs asked of John Sculley many years ago:

Steve Jobs asked John Sculley whether he wanted to sell bottled sugar-water his whole life or whether he wanted a chance to change the world.

Whatever one may think of John Sculley, and whatever one thinks of his accomplishments at Pepsi (both internationally and during the Cola Wars), I suspect that his brief tenure at (then) Apple Computer will have a longer effect than anything he did for Pepsi.

Wednesday, August 5, 2009

Jeremiah Owyang's participation spectrum

I'm sorry that I didn't get around to writing about this previously, but Jeremiah Owyang provided a model that one can use to measure a company's reaction to social media. Models are of course simplifications of reality, but sometimes the simplified model is useful to understand something.

Owyang's post describes five ways in which companies let, or do not let, employees participate in the social web. Owyang entitled these five ways as follows:

  • We Have No Clue

  • Shut It Down

  • The Corporate Representative

  • Common Employees Blessed For Social

  • Everyone Is Encouraged To Be Involved
Go to his post for the explanations.

While Owyang believes that different organizations will choose different styles depending upon their circumstances, he also has the belief that a clear winner will emerge over time: "in the long run –as Generation Y enters into the workforce, it’s undeniable that the fifth model where everyone is a participant of some form is most likely."

That of course assumes that (a) a significant number of people will continue to exhibit "I just ate a mango" sharing tendencies, and (b) employers will like this. However, while employers do have to adjust in some ways as the workforce changes, that doesn't necessarily mean that they will completely adjust. Perhaps no employer will be as clueless as the city of Bozeman, which temporarily required all job applicants to provide user names AND PASSWORDS for all of their social media accounts, but I wouldn't be surprised to see many employers institute, or continue to enforce, a "don't talk about work on your social media accounts" policy. Generals always fight the last battle, and a company that's burned by a social media disclosure is bound to react, no matter how cool Generation Y practices are.

So it will boil down to job interview showdowns:

"Uh, like, when I'm grabbing open source code for my new website, I'll sometimes compare the code to the code that I wrote for my last job. But the fascists at my last job said I was, like, 'imparting competitive secrets' or stuff like that."

"Well, Jim, I'll admit that it'll look good for the corporate image if we hire a purple-haired dude who lives at Starbucks on the weekends, coding away. However, we do have a business to run, and we can't have our corporate secrets being thrown all over FriendFeed."

Potentially, all the Generation Y people will refuse to work at the firm...who will then hire offshore people to do the job. (Once the company hires a translator to monitor what their offshore workers are saying on Orkut or whatever.)

Tuesday, August 4, 2009

In which I drop UNIX and apply it to janitorial work

I am not as technical as some people in my social circles, but there are a few things that I have a little bit of knowledge about. For example, when Laurent Schneider wrote a post and entitled it "chmod -R 777 ." I immediately knew what he was talking about, and where he was going with it.

Before I drop very small amounts of tech, let's look at a basic principle - the principle of least privilege (as defined by the National Institute of Standards and Technology).

The principle of least privilege requires that a user be given no more privilege than necessary to perform a job.

NIST then explains why this principle is important.

By denying to subjects transactions that are not necessary for the performance of their duties, those denied privileges cannot be used to circumvent the organizational security policy.

OK, now it's time for me to drop a tiny bit of UNIX. Here's an excerpt from the man(ual) page for the chmod command that Schneider cited:

The chmod utility modifies the file mode bits of the listed files as specified by the mode operand. It may also be used to modify the Access Control Lists (ACLs) associated with the listed files.

The three-digit number that Schneider cited in his title refers to three different settings that can be applied to file permissions. Each digit is significant, since the first digit represents the permissions that the owner has for the file in question, the second digit represents group member permissions, and the third digit represents permissions for everybody else (others).

Needless to say, the number that appears in each digit is significant. If the third digit contains the number "4," then others are able to read the file (but not write to it or execute it). A "2" means that others can write to the file, and a "1" means that others can execute the file. A "6," or "4 + 2," means that others can both read and write to the file. You can perform other number combinations, including "7," or "4 + 2 + 1," which means that others can do anything to the file.

So the cited permission "777" means that owners, group members, and others can all read, write, and execute the file.

But wait, it gets better, because Schneider's chmod command had a couple of other options to it. One of these is described on the man page.

-R Change the modes of the file hierarchies rooted in the files instead of just the files themselves.

And the period, not documented on this particular man page, refers to the current directory.

So in essence, the command that Schneider cited gives everyone unlimited privileges throughout the entire filesystem. Regarding this command, Schneider stated:

This is one of the thing I hate to see, recursively changing everything to 777 :evil:

This UNIX lesson applies away from the UNIX world, and in fact away from the technical world. If you're in a competitive bid and you're trying to decide how to price your widgets, it's not necessary to let the janitor know what that price will be. The principle of least privilege applies here also.

Monday, August 3, 2009

Watch out how you lift your lifestyle

This is an old story, but its lessons can obviously be extrapolated to the rest of us. The story ran in the New York Times on July 14:

Lifestyle Lift, a cosmetic surgery company, has reached a settlement with the State of New York over its attempts to fake positive consumer reviews on the Web....

The company had ordered employees to pretend they were satisfied customers and write glowing reviews of its face-lift procedure on Web sites, according to the attorney general’s statement. Lifestyle Lift also created its own sites of face-lift reviews to appear as independent sources.


The net result was that Lifestyle Lift had to cease these practices and pay $300,000 to the state.

As it turns out, I've talked about Lifestyle Lift before - but not about reviews written by Lifestyle Lift, but about reviews NOT written by Lifestyle Lift. You see, Lifestyle Lift had its own problems with reviews written about it. Back in March 2008, I wrote about a lawsuit filed by Lifestyle Lift against Real Self, basically charging Real Self with trademark violation for using the term "Lifestyle Lift" on its website.

According to the Citizen Media Law Project, the two parties settled in May 2008. Terms were not disclosed.

But that settlement obviously didn't prevent Real Self from commenting on the New York Attorney General's action:

Last year, Lifestyle Lift and RealSelf settled two lawsuits, one a trademark infringement claim by Lifestyle Lift, and the other a counter-claim by RealSelf based on this same issue of fake postings.

The news out of New York today is thought to be the first case in the US combating "astroturfing" -- the practice of employees of a company posing on the Internet as unaffiliated or independent consumers to praise a product or attack detractors....

Today's news brings up an issue RealSelf.com takes very seriously -- inauthentic or fraudulent postings to the site. We take great pride in the content our community provides, and strongly believe that our community members benefit tremendously by having access to detailed information on cosmetic treatments. With this in mind, it is imperative that all the information on RealSelf.com is trustworthy.

To ensure this is the case, should we detect or suspect a fake posting, though rare, we remove the content immediately and investigate the issue further. If we do discover this type of activity taking place, we ban the community member from participating, and take any additional action necessary to insure the issue does not come up again.

We also don’t wait for the community to flag suspected fake posts. Although this is a valuable way for us to become aware of this type of behavior, we also monitor all cosmetic treatment reviews and use various techniques that look for patterns, including but not limited to IP address reverse lookups, that suggest materials written by a company representative.

We maintain a zero-tolerance policy against attempts to manipulate the ratings of cosmetic procedures.


But it's not just plastic surgery that has these deceptive reviews. Go to your favorite web browser and enter the terms "antivirus software reviews." Perhaps the website http://antivirus-software.topchoicereviews.com/ will show up in your search results. After some words about antivirus software, and some repetitions of the phrase "antivirus software reviews," you get to a highlighted message:

Our Top Choice Award™ goes to BitDefender 2009 for it's outstanding virus detection and prevention, speed, ease of use, and price.

So how did the unnamed reviewers at Top Choice Reviews make this determination?

To date, we have helped over 1 million internet visitors make educated and sound decisions in choosing various software products and online services.

All products are chosen based on performance and value. All product reviews and research are performed by our staff in our labs using our standard review process. Our rankings are determined by the results of our standard review process.

We understand how overwhelming it can be to research and compare the many different products that are available on the market. That's why we do it for you. You can always be assured that we will give you accurate, honest, and unbiased reviews.


So what is the standard review process? And who administers it? Well, according to whois, the contact at Top Choice Reviews is someone called "info" with no phone number and a post office box in St. Paul, Minnesota.

Domain Name: TOPCHOICEREVIEWS.COM

Administrative Contact:
TopChoiceReviews.com, TopChoiceReviews.com info@topchoicereviews.com
P.O. Box 9333
St Paul, MN 55109
US
000-000-0000


Technical Contact:
TopChoiceReviews.com, TopChoiceReviews.com info@topchoicereviews.com
P.O. Box 9333
St Paul, MN 55109
US
000-000-0000


And no, BitDefender isn't based in St. Paul. (Actually, its headquarters are in Romania.) But you still have to wonder about a rating agency that can only be contacted via an "info" e-mail address.

Sunday, August 2, 2009

Empoprise-BI News - 2 August 2009

Empoprise-BI News


The news letter for Empoprise-BI - An Empoprises vertical information service for business news.



Welcome to Empoprise-BI News

A new month. A new feeling. And that's what it's about. Oh, wait - this isn't my music blog. Sorry.

Special Features

My frequency of posting in this blog goes up and down as situations warrant, but I was able to sneak more than one post a day into the blog on some days. I'm still playing with the post frequency, with once per weekday being the minimum goal. I'll see how things develop.

Upcoming

Then again, perhaps quality is better than quantity. So in this upcoming week...I drop some UNIX. !