Maintaining customer focus

Too often when we're selling something, we think that the focus is on us and our needs, and forget that the customer doesn't really care about our needs. The customer cares about his or her needs.

I was reminded of this when viewing a page that was intended to help me learn about wearable cameras.

But the first sentence of the page ruined it for me.

We spent 24 hours on research, videography, and editing, to review the top selections for this wiki.

The writer forgot that I don't care if the writer spent 24 hours, 24 weeks, or 24 seconds assembling the material. I just want a kewl Dick Tracy camera.