I recently reviewed the results of a survey. The results themselves can only be shared with members of a specific organization, so I am forced to speak in generalities.
However, one of the questions asked whether the respondents agreed with the statement that customer decision-makers had "poor knowledge" about products.
Suppliers of the products thought that this percentage was high.
Customers themselves thought that this percentage was low.
Tom Petty's second and third breakdowns
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I just authored a post on my "JEBredCal" blog entitled "Breakouts, go ahead
and give them to me." I doubt that many people will realize why the title
was...
3 years ago