Wednesday, June 15, 2016

#empotuulwey In which Chris Brogan, Jesse Stay, and I use the "B" word

WARNING: While I will try to redact a particular offensive word that begins with the letter B, there is a chance that I may slip up and forget to redact it on one or two occasions. Sensitive people should avoid this post.

Not too long ago, I made a change to my LinkedIn profile. My profile lists my Empoprises work in addition to my day job, but the profile does not describe me as a Freelance [REDACTED]ger. Instead, it describes me as a Freelance Writer/[REDACTED]ger.

Why is writing listed before [REDACTED]ging?

Well, duh!

I was reminded of the [REDACTED]ging controversy earlier this month when I saw this item (note that I saw it on Facebook). It's something shared by Chris Brogan.

Brogan's original written product, found at, makes the point that content is still being created. It's just that people aren't going to the [REDACTED]s directly, but getting there via avenues other than direct visits or Google Reader.

Going back to the Facebook share of Brogan's written content, Jesse Stay offered the following comment:

It's not what it used to be though

This reminded me of something - namely, the fact that the [REDACTED]ging is dead debate has been going on for years - possibly even BEFORE Google Reader starting pining for the fjords. In fact, I wrote about it back in 2012, back when Chris Brogan was writing "Never Fall in Love With the Medium" and Jesse Stay was writing"My Official (and Obligatory) 'Traditional [REDACTED]ging is Dead' Post."

It's important to note that Brogan and Stay are NOT disagreeing with one another. This excerpt from Stay's 2012 written product illustrates a point that Brogan would heartily agree with:

Does that mean that personal opinion and citizen journalism is dead? Does that mean that sharing is dead? Does that mean engagement is dead? In fact, it’s even greater than ever.

The one change, as Brogan notes:

Gone are the days of “Just write something because we were told to have a blog by some ‘guru.'” Instead, you have to have created something of value.

What is value? Is this particular post one that I'm going to immediately rush and share on LinkedIn, Instagram, terrestrial radio, and fake scientific journals? Probably not. I'd be willing to bet that the majority of people don't even realize what word I'm consistently redacting throughout this written product, and therefore would be confused by the content.

But perhaps it's something that I can refer to later. After all, when you have a [REDACTED] of sequential written products (this [REDACTED] alone has over 2,600 of them), it's a resource that I - and you - can dive into at will as needed.

P.S. It has occurred to me that by redacting the offensive word, I have shot myself in the foot regarding search engine optimization. So if you are a sensitive individual, stop reading now. Because I am going to use the offensive word.

Like a true so-called "SEO expert."

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