Recently, Marc Wayshak wrote an article entitled "5 simple ways to outsell your competition." It's an outstanding article with tips on focusing on customer needs.
But I'm not going to talk about the article.
Instead, I'm going to highlight a single sentence from the article that says more about business - and psychology - than most things that have been written today.
Here's the sentence:
We are all more comfortable selling to nondecision-makers.
Think about it.
Tom Petty's second and third breakdowns
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I just authored a post on my "JEBredCal" blog entitled "Breakouts, go ahead
and give them to me." I doubt that many people will realize why the title
was...
3 years ago