Friday, January 21, 2011

Shedding fast food...chains

Many fast food businesses are not single entities. There are entities (Yum! Brands, a spinoff of Pepsi) comes to mind - this company actually manages a number of fast food chains.

But it plans to manage two fewer chains in the future:

Yum! Brands Inc., which owns the KFC and Taco Bell restaurant chains, plans to sell its Long John Silver's and A&W All-American Food restaurants....

Why? focus on expansion in China and other regions.

I knew that root beer wasn't popular with non-Americans, but that doesn't mean that you have to sell the whole danged chain off, does it?

But Yum! Brands isn't the only fast food company that's selling off fast food brands. It looks like the Wendy's/Arby's Group will have to change its name:

Wendy’s/Arby’s Group Inc., the third-biggest U.S. hamburger chain, plans to explore a sale of the Arby’s brand....

Getting rid of the Arby’s chain will help management focus on expanding the 6,500-store Wendy’s franchise, whose same-store sales have performed better.
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