#outpacing The secret to getting mentioned? References.

Entrepreneur Magazine recently ran an article about using competitive insights to outpace rivals. At one point, the article talks about ways to monitor the competition.

Next, once you have the information and the data you need, trying to glean insights from it can be intimidating. Many companies take quarterly deep dives, but that’s three months of information to sift through. Wouldn’t a better solution be to keep your finger on the pulse with daily tidbits of competitive intelligence?

In the original article, the words "competitive intelligence" are a hyperlink - to Owler.

Guess how I learned about the Entrepreneur Magazine article? That's right - through one of my daily Owler reports. (It's probably in both of them, come to think of it.)

And I guess it's also kinda sorta relevant to note that the author of the piece, Jim Fowler, is the founder and CEO of Owler. I guess when he named his company, he didn't want to give it an F.

Of course, as I previously noted in a post on my Empoprise-BI Facebook page, this is not the first time that Owler has self-promoted.

Good for them.

More later.