#empobld The Empoprises Rule of Brand Loyalty Disruption

Yes, it's time again to revisit the wonderful world of Empoprises rules. (See the previous one two three four five such rules.)

As you should know, Empoprises rules are statements of truth that are universally acknowledged by sentient beings in multiple galaxies. The one I'm about to state has to do with brand loyalty. You probably know people who are very loyal to a particular brand - the college guy who shouts "Bud for the stud!" and will never drink Miller, the football fan who will support the Dallas Cowboys no matter what, or the 110% Democrat who believes that Republicans are the spawn of Satan.

Yet even dedicated people will change their brand loyalties. Ronald Reagan was a committed New Deal Democrat who eventually became a staunch Republican. David Letterman loved working at the National Broadcasting Company, but eventually found himself at CBS. LeBron James remained in his home state of Ohio until he took his talents to South Beach...and then took them back to Ohio.

In each of these instances, and in others, events occurred that disrupted the individuals' loyalty to a particular brand. So let's look at my Empoprises rule:

No single event is sufficient to disrupt a person's brand loyalty. Multiple events must occur.

A "Damascus road" event, in which a person changes direction immediately, just doesn't happen. Even the original "Damascus Road" event didn't complete until after Saul blindly made his way to Damascus itself.

In my examples above, Reagan, Letterman, and James didn't wake up one day and suddenly decide to change their ways. Multiple events occurred, sometimes over a period of several years, that made the Democratic Party, NBC, and the Cleveland Cavaliers less attractive. Each of these smaller events built upon each other, until the three people involved decided to go to the Republican Party, CBS, and Miami.

To be continued.