I have yet to formally publish the Empoprises Rule of Fair Food that I have previously mentioned, but I will reveal that part of the rule involves the universal use of the suffix "on a stick." (At this time I am not prepared to reveal the prefix that can be universally used - suffice it to say that it rhymes with "lied" and "died.")
Yet this universality is found in something else - another rule that I'll have to write that will probably be called the Empoprises Rule of Service.
If I ever publish this rule, the word "service" will be used in its technical sense. And the rule will discuss the universality of the phrase "as a service."
I'm not sure whether Software as a Service (SaaS) was the first use of this phrase, but it clearly wasn't the last. I myself claim to work in the Identity as a Service industry, and I'm sure that absolutely everyone - even people who produce physical products - are now referring to themselves in an XaaS way just to be trendy. Do you make cars? Then you can claim that you're in the Transportation as a Service (TaaS) industry, although technically that term may be more correctly applied to car leasing companies, or all of the individual private contractors who are associated with Uber BUT ARE CLEARLY NOT EMPLOYEES OF UBER WINK WINK.
I seem to have digressed.
In fact, the "as a Service" phrase is so widespread, people are coming up with new as a services to replace the old as a services. Combine this with an acronym-loving government agency - I won't reveal the name of the agency, but its acronym is DHS - and you have pandemonium.
The purpose of this procurement is to obtain funding for the transition of Information Technology Systems Management as a Service (ITSMaaS) previously referred to as Raas ( Remedy as a Service) support service...
Of course, since Information Technology is a service that facilitates other business operations, I'm sure that someone will eventually refer to this as Service as a Service. SaaS?
Why account-based marketing #abm is terrifying - David Siegel's warning - Account-based marketing offers the promise of providing precisely targeted information to you and me - although, as I previously noted, it has to get a lit...
1 day ago