By day, I perform strategic marketing duties for MorphoTrak (a subsidiary of Morpho, a subsidiary of Safran). By night, I manage the Empoprises blogging empire, as well as various virtual properties in Starfleet Commander and other games. Formerly known as Ontario Emperor (Ontario California, not Ontario Canada). LCMS Lutheran. Former member of Radio Shack Battery Club. Motorola Yellow Badge recipient. Top 10% of LinkedIn users.
Starbucks has been a topic in the Empoprise-BI business blog since its beginnings in 2009. And now it's back in the news due to the spat between Mexico and the United States regarding the wall. There have been generalized calls for boycotts of U.S. companies.
TIME notes that some specific companies have been targeted.
Others messages call for specific boycotts of U.S. companies in Mexico, including McDonalds, Walmart and Coca-Cola. One of the most heavily trending hashtags is #AdiosStarbucks, or “Goodbye Starbucks,” referring to the Seattle company which has opened hundreds of coffee houses here.
However, in any type of boycott, there are innocent bystanders who are affected by unintended consequences.
A shift manager at a Starbucks in the middle-class Roma neighborhood of Mexico City said Thursday he had already seen a slump of about 10 percent in customers at that particular outlet. “It’s bad because this is a franchise and it affects the jobs of Mexican workers,” said the manager, who asked his name not be used as he was not an authorized spokesman.
And if anyone things that Trump will come to the defense of this Washington state-based company, think again.
Starbucks has not voiced any political support for Trump, and was itself the subject of a protest by Trump supporters in December.