I've been around hashtags for a while, but I sometimes forget that hashtags have spread well beyond Twitter - something that has implications for the ways in which hashtags are used.
AdWeek recently posted an article about the carefully-planned viral sensation Louise Delage, whose Instagram posts erupted over the summer until Addict Aide revealed, "Hey, did you realize that Louise is holding a drink in all of her Instagram pictures? Ever thought about...ADDICTION?"
So how did Louise go viral? By various techniques, including this one:
To ensure the content was found, each post included a mix of 20-30 hashtags related to fashion, food, nature and parties.
20-30 hashtags! For someone like me who initially encountered hashtags on Twitter, the idea is mind-boggling. But Instagram (and Facebook) allow multiple hashtags, so why not make use of them?
I'll confess that I personally don't care for the practice (sorry, Emilie) - it just strikes me as odd when the hashtags are longer than the original message.
But then again, if it helps people to find your content, then I guess it's worth it.
P.S. Also see http://www.moreaboutadvertising.com/2016/09/betc-paris-reveals-the-no-fun-at-all-side-of-louise-delage/. Unfortunately, I was unable to locate any fanfiction about Louise Delage throwing up in a Paris street, late at night; perhaps it's only available in French. And for another commentary on the difference between one's social media image and one's reality, see this.
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