Entrepreneur Magazine recently ran an article about using competitive insights to outpace rivals. When reading such articles, it helps to look for the words "in short."
In short, using the competition's moves to drive your own innovation is a lot different from reacting to what the opposition does.
Why account-based marketing #abm is terrifying - David Siegel's warning - Account-based marketing offers the promise of providing precisely targeted information to you and me - although, as I previously noted, it has to get a lit...
2 days ago