Monday, September 28, 2015

On unsavory name associations, part two

In mid-July, I wrote a post entitled On unsavory name associations that mentioned an upsetting incident involving the corporate parent of my own employer, as well as George Lucas' upsetting time when both opponents and proponents of the Strategic Defense Initiative referred to the initiative as "Star Wars." (I don't know if you've heard of "Star Wars," but it's a series of movies. There may be another one coming out some time or another.)

Because of our tendency to abbreviate things and make them into acronyms, those unsavory name associations keep right on coming.

Many of you are using Intel products at this very moment. Intel is only one of the most significant companies of the 20th century. Founded in 1968, Intel helped to spur the personal computer industry - and unlike other chipmakers such as Motorola, Intel is still around under its original name.

But bad guys have been around much longer than Intel has. And for the good guys to fight the bad guys, they need intelligence about the enemy. Since these fighters are from the U.S. federal government, "intelligence" is often shortened to "intel."

You see where this is going. Specifically, it's going here.

In case you're confused, ISIS has not hacked American chipmakers.

Of course, this one' a double whammy, since the term "ISIS" itself more accurately refers to an Egyptian goddess - something undecidedly non-Muslim by any stretch of the term.
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