Wednesday, October 15, 2014

Why do you think they called it "The Giver"?

Moviemaking is a very complex endeavor.

If Katie Holmes wants to make a movie, she doesn't just go somewhere and say stuff. There are a lot of people involved in making a movie, and you need a bunch of scriptwriters and key grips and people like that to actually make a movie.

And the work isn't done when the movie's complete. You then have to market the movie so that people will come and see it. For movies, that often means that you have to hold a gala premiere.

Last summer, a movie called "The Giver" was released, and Katie Holmes and a bunch of people worked on the movie and associated marketing. In fact, the great cinematic publication known as Mashable discussed the preparations for the premiere, which itself had to be marketed:

Like Jonas in the colorless tale, however, the Weinstein Company wants fans to experience more, feel more, when it comes to The Giver premiere in New York City. The film studio is giving people the chance to battle for 100 open seats to the Aug. 11 red carpet event....

To earn a spot, people must enter Weinstein's "The Giver Movie Premiere for Good" contest, which tasks participants to launch a simple fundraising campaign on Crowdrise....

"Through the seating map, we're creating a gamified fundraising experience — and a competition — for fans to raise as much as possible to sit close to their favorite star," Rob Mishev, head of business development at Eventbrite, told Mashable.

The Weinstein Company, Crowdrise, Eventbrite - and that's just for the premiere. But they weren't the only companies involved in the premiere. A company called Live Media Group also says that it helped out:

The Giver Premiere

Live Media Group worked with The Weinstein Company and Fathom Events to bring the Live Red Carpet Premiere of The Giver to fans in theatres around the country!

What We Did
Graphics Build
In-Theatre Broadcast
Live Directing
Live Event Coordination

That's a lot of stuff. Unfortunately for Live Media Group, the company alleges that it did all the giving...and the Weinstein Company just took away.

According to the complaint, LMG and The Weinstein Co. had deals for the plaintiff to provide services for the New York City premiere of the studio’s film “The Giver” and the Los Angeles premiere of “Sin City: A Dame to Kill For.”

The Weinstein Co. failed to pay the $137,640 owed for “The Giver” premiere and $94,617 owed for LMG’s work on the “Sin City” sequel, the suit states.

The Weinstein Company hasn't made any statement on the lawsuit.

Perhaps they just forgot to pay.
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