Wednesday, February 12, 2014

Olympics fans watch #NBCFail all the way to the bank

If you've read my blogs back to the Ontario Emperor days, you know that I don't care for NBC's method of covering the Olympics. My most recent vent was aired on Google+, in response to a PJ Perdue post;

I propose that we scrap the current coverage of the Super Bowl, and that next year we just show a one hour special on Monday night. This will provide time to edit the Super Bowl into a compelling story. Since there will be a limited number of commercials, they can sell for $25 million apiece, and the broadcaster will make a fortune.

And if the Patriots make the Super Bowl, ten minutes of that hour can be spent on an up close and personal look at Gisele B√ľndchen.

Win-win for all, isn't it?

But if you're paying attention, you also know that my views are in the minority.

As Michael Hewitt points out, the people who are attracted to Olympics coverage are NOT your average Super Bowl viewer: had a large Olympics presence, but the users didn't seem to care much. A post about the 20 biggest moments in U.S. ice-skating history had 1,500 views and no comments. That compared with a piece about the top 25 college football recruiting classes, which boasted nearly 500,000 views and 500 comments.

For better or worse, NBC knows its American audience.
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