Tuesday, October 22, 2013

Know your target demographic, the Reader's Digest Edition

A business can't be all things to all people. Home Depot is not going to reach out to people who constantly travel and live in hotels. HBO is not going to reach out to people who hate movies, boxing, and dirty words.

And Reader's Digest apparently knows its target demographic. The following message appeared on its Facebook page:


Finish this sentence: Before I die...
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