Tuesday, February 14, 2012

The day of the week and Valentine's Day

Direct from the Winnipeg Free Press (you'll know why a few days from now) comes this observation from the proprietors of McDiarmid Flowers:

[W]hen the holiday of romance falls on a Tuesday, Wednesday or Thursday, there seems to be a lot more love to give -- at least when measuring the volume of flower sales.

"Flowers sell much better on those days, because when people have Valentine's on Friday, Saturday, Sunday or Monday, they tend to go to the lake, get a theme hotel, go across the border or go for a big meal at a fancy restaurant," says Gayle Sidney, co-owner with her mother, Marion Shewchuk, of the River Heights shop.

On average, people spend between $75 and $100 on flowers when Valentine's falls in the middle of the week, compared to $40 or $50 when it falls closer to weekends.

And the Canadian and U.S. dollars are currently at about the same value.
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