Wednesday, September 28, 2011

On anti-marketing

I'm catching up with my feeds, and this gem from August 10 is still relevant. It discusses anti-marketing, or the phenomenon in which people who see your advertisements are less likely to buy than people who don't see your advertisements.

In Empoprises terms, it means that my readership metrics would increase if I didn't post. Luckily that hasn't happened - yet.

So how to you practice anti-marketing? Here are some ways:

1. By sending me stuff that is irrelevant and no possible interest to me.

2. By constantly pitching me. I want value from my relationships and not constant “buy me” messages. Yes there has to be a balance because if you don’t make an offer, then you won’t get much action.

More here.
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