As you may or may not know, I've created three Facebook fan pages for three of my blogs over the last couple of months, but I haven't really marketed them, or even paid much attention to them, in any huge way. (I still have the relevant FriendFeed groups, but I haven't done a lot with those either.)
This post got me thinking. It's a post by Lauren Rabaino about using a Facebook fan page widget. But before she gets to the widget itself, she has some helpful ideas for the fan page itself:
Update it often. Although this can mean linking it with an RSS feed or with your Twitter updates, the best Facebook pages have custom updates.
I have rarely performed any custom updates in any of my three Facebook fan pages (although I have added some source material on occasion), so 90% of the fan page content consists of RSS feeds from the blog in question. Obviously this approach needs rethinking. When I created the FriendFeed groups that also primarily consisted of RSS feeds (both my own stuff and third-party material), I remember that someone said it wasn't worth his/her while to look at such a page. That person was probably right.
But on the other hand,
Don’t overwhelm your fans. Facebook isn’t Twitter; update often, but not too often. Posting 10 updates a day might annoy your fans and cause them to block your updates from appearing on their newsfeed.
For Empoprise-IE and Empoprise-MU, this probably isn't much of a problem, but occasionally on Empoprise-BI I'll get a little post happy, and if I start sharing all of the Empoprise-BI posts PLUS other relevant business material, it may become a little overwhelming. I'll have to think through this and strike the proper balance.
So I'll work on these items. In the meantime, here is a widget (with streams) for the Empoprise-BI fan page, and widgets (without streams) for my other two Facebook fan pages. If you're a Facebook user, I encourage you to visit and check my progress in personalizing the feeds from the pages.
Empoprise-BI on Facebook
Empoprise-IE on Facebook
Empoprise-MU on Facebook
