Please place your tray tables in the upright position - Air New Zealand has nothing to hide

During my recent cross-country trip, I had to pay to check my single piece of luggage. But at least I didn't have to pay for my soda water or peanuts. You see, just about all of the airlines are adding fees here and there in a desperate attempt to increase their revenue. But when an airline decides to move in the other direction, just there mere announcement of no fees apparently isn't sufficient. Therefore, Air New Zealand declared that they have nothing to hide:

[U]nlike other airlines, which increasingly add hidden charges to fares in an effort to increase falling revenue, Air New Zealand has nothing to hide.

Not at all. You see, there is a 45 second commercial that makes this point strongly. Let's just say that body paint was strategically used.



This is complemented by a safety video that is shown on domestic Air New Zealand flights.



As the New York Times puts it,

Passengers on the video’s maiden flight Monday — the 7 a.m. from Auckland to Wellington, on New Zealand’s North Island — may have never paid more rapt attention to the line “undo the seat belt by lifting the metal flap.”